diff --git a/images/example-activity.png b/images/example-activity.png
new file mode 100644
index 0000000..8608a16
Binary files /dev/null and b/images/example-activity.png differ
diff --git a/package.json b/package.json
index ed82bae..0f6fff4 100644
--- a/package.json
+++ b/package.json
@@ -9,7 +9,6 @@
     "start": "wp-scripts start"
   },
   "devDependencies": {
-    "@wordpress/scripts": "6.1.0",
-    "url-loader": "^3.0.0"
+    "@wordpress/scripts": "6.1.0"
   }
 }
diff --git a/src/WPStrava.php b/src/WPStrava.php
index 727dcc2..66e7fe6 100644
--- a/src/WPStrava.php
+++ b/src/WPStrava.php
@@ -215,6 +215,14 @@ class WPStrava {
 			filemtime( WPSTRAVA_PLUGIN_DIR . 'build/style.css' )
 		);
 
+		wp_localize_script(
+			'wp-strava-block',
+			'wpStrava',
+			array(
+				'placeholderActivityImg' => WPSTRAVA_PLUGIN_URL . 'images/example-activity.png',
+			)
+		);
+
 		foreach ( $blocks as $block_class ) {
 			$block = new $block_class();
 			$block->register_block();
diff --git a/src/blocks/activity/index.js b/src/blocks/activity/index.js
index 335474b..55978f5 100644
--- a/src/blocks/activity/index.js
+++ b/src/blocks/activity/index.js
@@ -1,10 +1,18 @@
+/* global wp, wpStrava */
 import { registerBlockType } from '@wordpress/blocks';
-import ActivityImage from './activity.png';
+
+/**
+ * Localized Data.
+ */
+const {
+    placeholderActivityImg,
+} = wpStrava;
+
 
 registerBlockType( 'wp-strava/activity', {
     title: 'Strava Activity',
     icon: 'chart-line',
-    category: 'widgets',
-    edit: () => <img className="wp-strava-img" src={ActivityImage} />,
-    save: () => <div>Hola, mundo!</div>,
+    category: 'embed',
+    edit: () => <img className="wp-strava-img" src={placeholderActivityImg} />,
+    save: () => <img className="wp-strava-img" src={placeholderActivityImg} />,
 } );
diff --git a/webpack.config.js b/webpack.config.js
deleted file mode 100644
index 151ae34..0000000
--- a/webpack.config.js
+++ /dev/null
@@ -1,17 +0,0 @@
-const defaultConfig = require("./node_modules/@wordpress/scripts/config/webpack.config");
-
-module.exports = {
-  ...defaultConfig,
-  module: {
-    ...defaultConfig.module,
-    rules: [
-      ...defaultConfig.module.rules,
-      {
-        test: /\.(png|jpg)$/,
-        use: {
-          loader: "url-loader"
-        }
-      }
-    ]
-  }
-};