diff --git a/src/WPStrava/Blocks/Route.php b/src/WPStrava/Blocks/Route.php
index 98affcd..59e8410 100644
--- a/src/WPStrava/Blocks/Route.php
+++ b/src/WPStrava/Blocks/Route.php
@@ -48,6 +48,7 @@ class WPStrava_Blocks_Route implements WPStrava_Blocks_Interface {
 				),
 			)
 		);
+
 		add_action( 'wp_footer', array( $this, 'print_scripts' ) );
 	}
 
@@ -68,7 +69,7 @@ class WPStrava_Blocks_Route implements WPStrava_Blocks_Interface {
 		$this->add_script = true;
 
 		$matches = array();
-		preg_match( '/\/routes\/([0-9].*)$/', $attributes['url'], $matches );
+		preg_match( '#/routes/([0-9].*)$#', $attributes['url'], $matches );
 		if ( $matches[1] ) {
 			// Transform from block attributes to shortcode standard.
 			$attributes = array(
diff --git a/src/blocks/route/index.js b/src/blocks/route/index.js
index 70a50a1..70c398b 100644
--- a/src/blocks/route/index.js
+++ b/src/blocks/route/index.js
@@ -1,9 +1,27 @@
 /* global wp, wpStrava */
-import { registerBlockType } from '@wordpress/blocks';
+import { registerBlockType, createBlock } from '@wordpress/blocks';
 import edit from './edit';
 import metadata from './block.json';
 
 metadata.edit = edit;
 metadata.save = () => null;
 
+metadata.transforms = {
+	from: [
+		{
+			type: "raw",
+			priority: 10,
+			isMatch: ( node ) =>
+				node.nodeName === "P" &&
+				node.innerText.startsWith( "https://www.strava.com/routes/" ),
+
+			transform: function( node ) {
+				return createBlock( metadata.name, {
+					url: node.innerText,
+				} );
+			}
+		}
+	]
+};
+
 registerBlockType( metadata.name, metadata );