diff --git a/includes/core/class-access.php b/includes/core/class-access.php
index 482abc6d..9f1cc02a 100644
--- a/includes/core/class-access.php
+++ b/includes/core/class-access.php
@@ -761,6 +761,8 @@ if ( ! class_exists( 'um\core\Access' ) ) {
 				return $content;
 			}
 
+			$original_post_content = $content;
+
 			if ( $this->is_restricted( $id ) ) {
 				$restriction = $this->get_post_privacy_settings( $id );
 
@@ -770,8 +772,31 @@ if ( ! class_exists( 'um\core\Access' ) ) {
 					$content = ! empty( $restriction['_um_restrict_custom_message'] ) ? stripslashes( $restriction['_um_restrict_custom_message'] ) : '';
 				}
 
-				// translators: %s: Restricted post message.
-				$content = sprintf( __( '%s', 'ultimate-member' ), $content );
+				// Because we have a late the_content callback priority here we have to apply shortcodes if faced in restricted message.
+				$content = apply_shortcodes( $content );
+				/**
+				 * Filters the restricted post content.
+				 * Can be used for translations when site is multilingual.
+				 *
+				 * @param {string} $content               Post content prepared from restricted message.
+				 * @param {int}    $post_id               Post ID
+				 * @param {string} $original_post_content Original post content.
+				 *
+				 * @return {string} Maybe changed post content prepared from restricted message.
+				 *
+				 * @since 2.8.7
+				 * @hook um_restricted_post_content
+				 *
+				 * @example <caption>Trim restriction message if post_id = 111.</caption>
+				 * function my_restricted_post_content( $content, $post_id, $original_post_content ) {
+				 *     if ( 111 === $post_id ) {
+				 *         $content = trim( $content );
+				 *     }
+				 *     return $content;
+				 * }
+				 * add_filter( 'um_restricted_post_content', 'my_restricted_post_content', 10, 3 );
+				 */
+				$content = apply_filters( 'um_restricted_post_content', $content, $id, $original_post_content );
 			}
 
 			return $content;
diff --git a/readme.txt b/readme.txt
index fbb531b2..aeacf87e 100644
--- a/readme.txt
+++ b/readme.txt
@@ -174,6 +174,7 @@ IMPORTANT: PLEASE UPDATE THE PLUGIN TO AT LEAST VERSION 2.6.7 IMMEDIATELY. VERSI
 * Updated: User status filter on WP Users list table
 * Updated: User bulk actions on WP Users list table
 * Updated: User actions on User Profile and Member Directory card
+* Added: Applying shortcodes from the post restriction message
 
 **Bugfixes**